Small businesses are the backbone of any country and bread and butter for their owners. Due to this it is important to protect small businesses and promote them. When you are running a small business, there is a lot of competition. Additionally, the size of small businesses is not big enough to fight back in most cases. Then the internet comes into picture as a great tool to market a product online. I am talking about small business SEO to promote brands online. It is more relevant when you want to sell in international markets. There are techniques for making the brand famous and promoting a company on social media. Here is a list of things that you should consider. Additionally, I will also answer a few questions related to SEO for small businesses.
Why is Small Business SEO Important?
Let us start this discussion with the definition of SEO. The full form of SEO is search engine optimization. The meaning is hidden inside the name itself. We tell search engines that our site exists and here is what you can show in search results.
Due to this small business SEO is very important. Whether you start a business as a teenager or run an old company, SEO plays a key role. If you do not invest time in optimizing a website for SEO then it will be difficult for the site to appear in search. Additionally, you may lose a lot of opportunities.
How to do Small Business SEO?
SEO is a skill that you need to learn. Writing everything in one article is not possible because search engine optimization is a whole world of its own. You can check our SEO Guide for full details. Here is a list of thighs that you cannot ignore while doing SEO for business. Once you read them all, there are some more questions that should come to your mind. I believe you already have a website with some information about business. Following thighs will help.
Start Small Business SEO with an SSL certificate. Google shows all websites that do not have an SSL as “Not Secure”. Due to this it is important to add an SSL certificate as part of the SEO process.
People love to read good quality content that is well organized. You must write everything in detail and use images and infographics. Make sure there are no grammatical errors or spelling mistakes. You can use a grammar checking tool for checking the content before you publish them. If you are using MS Word then it already has a spelling check feature. MS Word also suggests changes in case of a grammatical error.
Most small businesses have limited information about products and services. There are many unanswered questions you can address. If you have a blog then it is easy to publish everything you want. You will find the details in the following text.
Google or any search engine will only rank your website if you are updating it on a regular basis. Therefore you should keep creating new content on a regular basis. Create a standard pattern of publishing posts. You can write multiple articles in advance and publish them on a later date. As a result, search engines believe that your information is most updated. This process of search engine optimization takes time but your website will start ranking. Additionally, you must make sure that your articles have relevant information.
What Should You Do to Make Website SEO friendly?
First of all, I believe you have a website that already has content. Mostly, a business website has details about the business, products and contact information. Services providers have a services section in place of a product page. First of all, I believe you have a website that already has content. Mostly, a business website has details about the business, products and contact information. Services providers have a services section in place of a product page. In addition, some businesses also create an enterprise SEO blog or blogging for business.
Many people use other ways to promote a business using the internet. Some of them include, mass texting, sending mass mailers and social media promotion. There are many advantages of social media marketing and mass texting. But these techniques can bring traffic to the company website for a limited time. As soon as the campaign stops, traffic also stops. As a result you need to pay every time you want to run a social media campaign. On the other hand, search engine optimization or small business SEO can have long term impact. You work today and get results for a long time.
How much time does it take to make a site famous using SEO?
There are 1000s of categories and niches for internet blogging. Due to this it is hard to tell the exact time. But if you are working full time for SEO then you can expect the results to show up in 8 to 10 months. This happens if you do everything right.
What is the cost of SEO in a Small Business? How it is better than promoting a company on social media?
The cost of SEO depends on how you are looking at it. If you are hiring an SEO expert then sure the cost will be more because SEO is a long process. Result of SEO comes in a few months. There are also many fake SEO experts who do not have enough knowledge. They just make fake promises and the results never come. Therefore, I recommend you learn SEO skills yourself before hiring an SEO executive. As far as the cost of social media marketing is concerned, there is no limit. You can spend as much as you want.
Cost of SEO for a small business is less than social media promotion if you consider long term benefits. For instant results social media is a better option.
How Making a Blog for Business Contributes to Growth?
If you consider doing SEO for business then start a blog for business. The first reason for starting a blog for business is that there is limited information on the website. Most small businesses also have small websites. Due to this it is extremely tough to rank on Google. If you start a blog then it opens opportunities to write about a lot of things. You not only write about your products and services but a lot about other things as well. Let us understand this with an electronics store example. You own an electronics store, here is how you can benefit with blogging for business.
- Write about unboxing and in the box accessories.
- You can also create various supporting articles about the issues customers face.
- This will keep your customers engaged after the sale as well.
- You can ask them to subscribe and keep sending promotional emails about new product launches.
- As a result you can expect an exponential increase in sales due to revisiting customers.
- If you are a service provider then you can also sell internationally. You can attract new customers all over the globe and accept payments online.
- There are many payment gateways that allow you to accept international payments in your currency or customer currency.
How much Time does it take to Make a Website Famous using SEO?
There are 1000s of categories and niches for internet blogging. Due to this it is hard to tell the exact time. But if you are working full time for SEO then you can expect the results to show up in 8 to 10 months. Sometimes the time duration is even more. Above all, your websites ranking increases once you do everything right. Due to this, you must keep patience and wait for results. Search Engine Optimization demands a lot of work but results are good. You can expect to be on top for a long time, if your website starts appearing on first page of Google search.
How much time does it take to learn Small Business SEO?
Sure, you can learn the basics of SEO in a few days. But it takes time and practice to become a professional. Additionally, you need to stay updated about recent changes in the SEO industry. In other words it is a full time job if you really want to get results from SEO. When you are regularly creating quality content then you can also become a professional blogger and start making money online.
You can check our SEO Guide for Business Blogging for more information. You can also search for affordable SEO packages to start.